The Originals IP Champion Music Fiesta 2012 in Singapore

Promoting Interest to Create Music

Returning for its second instalment, The Originals IP Champion Music Fiesta 2012 saw enthusiastic participation by 88 talented students from 13 secondary schools in a 4 ½ day song writing camp held during the June school holidays. The Camp aims to provide participants with valuable exposures to various aspects of intellectual property in the music industry so that they can better understand the importance of IP and appreciate the efforts put into original song compositions.

The Originals IP Champion Music Fiesta 2012 was jointly organised by the Singapore Polytechnic and the Honour Intellectual Property Alliance, a flagship public outreach initiative spearheaded by the Intellectual Property Office of Singapore.

Mr Tan Hang Cheong, Principal of SP said, “We are happy to collaborate with IPOS once again to encourage budding talents to continue the creation of original music while spreading the importance of recognising and respecting IP creators and their works amongst the youths.”

The students attended songwriting workshops conducted by academia and interacted with local music veterans, Jack & Rai, who guided participants in harnessing their newfound knowledge and skills in preparation for the songwriting competition.

The Guest of Honour, Ms Sim Ann, Senior Parliamentary Secretary for Education and Law presented the winning team from Cedar Girls’ Secondary School comprising Beatrice Yeo, Davina Paul and Rita Huang with the prestigious Minister for Law Challenge Trophy. The winning team will also be recording their winning song with renowned record label, Ocean Butterflies Music. Under the guidance of mentor, Lee Hua Chang, Creative Executive from Touch Music Publishing, they will also have the opportunity to understand, beyond the consumers’ perception, how the music industry actually works. Last year’s winners had the opportunity to undergo the same experience and recorded an original song entitled “Somewhere”. The music video, was launched at the Originals IP Spectacular! event held in commemoration of World IP Day in April this year.

Mr Colin Goh, Co-founder and Director of OB said, “There is so much more to the music industry than what you see on stage by the performing artiste. It is important to appreciate the effort and hardwork put in by the people behind the scenes and show our support in real sense – buy an original CD or download from legal sources.”

In addition, to illustrate that the public plays a crucial part in ensuring a thriving music industry, a new element was added in this year’s competition, where the audience at the finale had their say in voting for their favourite team. The team from Ahmad Ibrahim Secondary (Music Programme) emerged victorious and was awarded the Popular Choice Award.

Mr Tan Yih San, Chief Executive of IPOS concluded, “As Singapore is poised to become an IP Hub of Asia, it is vital to proactively organise key youth outreach events such as The Originals IP Champion Music Fiesta to engage youths to become IP creators and embrace IP as a way of life.”

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